קנבס הרעיונאות

אם יש לכם אתגר גלובלי ואתם מחפשים פתרונות מופרעים, השתמשו בכלי הזה כדי להציף הרבה פתרונות לאותו האתגר ולבחון מי מהם נותן מענה טוב יותר לדעת חברי הצוות

what is it?

buildinn Ideation Canvas uses 4 different innovation tools to solve a global challenge while making sure of two things: firstly, that all of their solutions are directed towards an important meaningful challenge, and secondly, that once the workshop was over, it would be possible to easily examine the solutions and prioritize the best. The ideation canvas has 5 steps. Let’s get started!

How to use

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Step 1#:

Defining a SMART challenge

The first step is dedicated to focusing on your starting point. We begin by characterizing our main challenge. Defining it well starts with a two-word title: that makes the challenge easy to absorb, remember and understand. Then we characterize it as a SMART challenge in an 8-word description. Limiting the number of words forces us to refine and pinpoint the challenge. Defining it as a SMART challenge is based on SMART goals: specific, measurable, achievable, relevant, and time based. A well-defined challenge can describe the pain point at hand broadly, without seeming like a complaint and without relying on existing solutions. A well-defined challenge can give rise to multiple solutions. If our challenge can be defined this way, we write it down in the center of the canvas, and come back to it all the time to ensure we’re solving the real pain point.

Step 2#:

Be a dreamer, a realist and a critic – like Walt Disney

as we work on the canvas, we start with the circles on the right, listing our dreams there, the things we want to happen, and which seem most achievable to us: it’s the dream we’re aspiring to (regarding the challenge, of course). After we’ve listed 5-6 dreams, we can think about solutions which address achieving the dream. We need to emphasize building upwards: a challenge followed by a dream, and following the dream a possible, realistic solution. After that, we can add a red dot on the canvas relative to any risk we identify (at the stage where we all become critics).

Step 3#:

Creating the 11 Star experience, like Airbnb

on the upper left of the canvas we’ll write down our 5 star solutions to the challenge (which get the job done). Then we’ll look for the 7 star solutions which add to the experience while remaining implementable and economically viable, and then we’ll look for those crazy and inapplicable 11 star solutions (which no amount of money can buy). From this point we go back to the 5, 7 and then 11 star solutions. We constantly keep questioning the solutions: are they really 11 star level? Or are we just too afraid to dream big enough and the solutions are actually very feasible. That’s the goal.

Step 4#:

Connecting to the ecosystem and impacting the client

check which of the 17 SDGs our challenge best aligns with (there may be more than one), define the change it will have on ourselves as well as the change we can help our clients to achieve. If we aren’t able to impact the client towards instituting the change in its own organization, we aren’t creating impact.

Step 5#:

Upgrading solutions with Round Robin

we look at all the solutions suggested so far, choose the best of the 30, go down to the lower right area, and write it down under the “original idea” field. Then we pass the canvas around among the participants, each adding her or his upgrade to theoriginal idea until the canvas comes back to us and we can incorporate the additions into one upgraded idea.

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