Brussels: The 12 buildinn blocks of innovation

what kind of innovation do you do? All about our 12 buildinn blocks methodology - 3 types of innovation, 4 formats, and 12 possible innovation blocks. moreover, a short answer to the question: "who will lead it?"

What is the meaning of innovation?

When I ask this question, I usually receive different responses and different definitions as well as different aspects of what people think innovation is.

Occasionally innovation is about using ideas from people within an organization, sometimes it is about bringing in startups from outside, sometimes it is about acquiring companies, and sometimes it is about changing organizational processes.

Therefore, if everyone has a different definition of innovation, does innovation even have any meaning at all? Moreover, as each of us has a different understanding of innovation, discussing innovation can seem like a tower of babel.

In order to build innovation in organizations, our first step is to provide an infrastructure that can be used by the organization to promote innovation:

  1. Understanding he challenges that the organization faces;
  2. Determining the position and role of the person who will lead the innovation efforts;
  3. Developing a toolbox for the organization to use with respect to innovation;
  4. Building a community that is familiar with the needs of the organization and is capable of ensuring that the solutions offered by the organization are in line with those needs;
  5. Establishing an innovation unit within the organization that can lead innovation;
  6. Strengthening the organization’s willingness to embrace change.

When the infrastructure has been established, the organization can move forward and promote its innovation efforts.

3 types of innovation and how to promote them

Innovation can take three forms: 

  1. Disruptive innovation
  2. Business model innovation
  3. Products innovation

 

Organizations can promote any of these types of innovation in the following ways:

  1. Organizations can build innovation
  2. Organizations can establish partnerships in relation to innovation
  3. Organizations can promote open innovation or 
  4. Organizations can buy innovation.

The 12 buildinn blocks of innovation

The cross between the three types of innovation – disruption, business model, and product – and how they can be promoted within the organization – through building, partnering, promoting open innovation, and buying – we are able to identify 12 building blocks of innovation for organizations to exploit:

Product innovation

1. Product + building (the first buildinn block) – A new product that the organization has developed.

2. Product + partnership (the second buildinn block) – A product that the organization has developed through a partnership, which has enabled it to enter a new market.

3. Product + open innovation (the third buildinn block) – Implementation of new technology within an organization that produces a new product. For example, through working with start-ups.

4. Product + buying (the fourth buildinn block) – A new product bought by the organization and added to its portfolio.

Business model innovation

5. Business model + building (the fifth buildinn block) – Building new pricing within the organization.

6. Business model + partnership (The sixth buildinn block) – Establishing a new partnership, which enables the organization to introduce a new offer.

7. Business model + open innovation (the seventh buildinn block) – implementation of new technology within an organization that alters the business model. For example, switching from a uniform annual subscription to a variable subscription tailored to the customer.

8. Business model + buying (The eight buildinn block) – a new process that the organization has bought.

Disruptive innovation

9. Disruption + building (The ninth buildinn block) – Building a breakthrough product by an organization.

10. Disruption + partnership (the tenth buildinn block) – Establishing a new partnership, which makes the organization a major player.

11. Disruption + open innovation (the eleventh buildinn block) – Implementation of new technology to create capabilities that were previously unavailable to an organization

12. Disruption + buying (the twelfth buildinn block) – Investing in or acquiring a company, which provides new capabilities to the organization.

After understanding the 12 buildinn blocks through which an organization can promote innovation, we should also understand which unit within the organization is supposed to be responsible and lead each of these buildinn blocks:

Product innovation

1. Product + building (the first buildinn block) – Marketing should take the lead.

2. Product + partnership (the second buildinn block) – Business Development should take the lead.  

3. Product + open innovation (the third buildinn block) – Technology should take the lead.

4. Product + buying (The fourth buildinn block) – Operations should take the lead.

Business model innovation

5. Business model + building (the fifth buildinn block) – Strategy should take the lead.

6. Business model + partnership (the sixth buildinn block) – Business Development should take the lead.  

7. Business model + open innovation (the seventh buildinn block) – Marketing should take the lead.   

8. Business model + buying (The eight buildinn block) – Operations should take the lead.

Disruptive innovation

9. Disruption + building (The ninth buildinn block) – R&D should take the lead. 

10. Disruption + partnership (The tenth buildinn block) – The CEO should take the lead.

11. Disruption + open innovation (The eleventh buildinn block) – Operations should take the lead.

12. Disruption + buying (the twelfth buildinn block) – The CEO, or cross-functional units within the organization, should take the lead.

In your organization, consider which innovations are being explored and which functions are leading the innovation efforts.

Are you doing it all wrong?

How can we help your organization right now?

We offer a short and focused process for organizational diagnosis based on the 12 Buildinn Blocks Model. We examine the needs of target customers, analyze the various elements of the organization’s activities using the Buildinn Model Canvas, utilize 100 innovation tools to generate potential solutions to the organization’s needs, and then create a new and improved value proposition for the organization.

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We built a new tool at buildinn to assist in solving challenges. It’s the Ideation Canvas, and it connects 4 different tools, letting us in real time and really fast come up with over 40 solutions for the same challenge. Best of all, it lets us quickly examine which solution provides the maximum value. The ability to accept feedback from others, the connection to global challenges, and the ability to dream and dare.

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